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Prepare for FMCG Sales and Marketing Careers - Free Course

This awesome course prepares you for an FMCG Sales and Marketing career. Taken by Maneesh Konkar IIMB Batch of 95 and ex ITC, we cover four killer hacks for FMCG Sales & Marketing success. 1. Why is an FMCG Sales & marketing experience so valued? 2. Your FMCG career path. 3. How does the fmcg industry work? Key FMCG industry terms like distribution, merchandising, lines per call etc 4. Three super ways to differentiate your bio data vs thousands of other aspirants to the same dream fmcg company. Bonus material - How to prepare for ITC, HUL Modern Trade & Marico Interviews.

5
(1 rating)
Course Instructor Maneesh Konkar
                                  

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What our students say...

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5 /5

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RAGHAV TALWAR

6 months ago

Respected Sir, The best part I like about your work is you are not merely teaching things, rather you are teaching us by setting an example of how one should work dedicatedly. You gave me 30 minutes of your precious time by being a Responsible Teacher so that I must approach the courses in a right way and get the optimum out of it. Which is an example of how one should work dedicatedly towards satisfying the needs of the customer at the end consumer point. Many Many thanks Sirji???????????????? for your precious guidance

Course Benefits

fmcg

Learn about fmcg careers 

itc

Learn how to hack the ITC Interview

marico

Hack the Marico Interview

hul

Hack the HUL Modern Trade Interview


Watch the Course Intro Video

Course Curriculum

1 Subject

Preparing for FMCG Sales & Marketing Careers - 1 Hr Course

0 Exercises 23 Learning Materials

Course Introduction

Course Introduction Video

Video
7:2

Download the Direction One Android App now

External Link

Preparing for FMCG Sales & Marketing Careers - Career path / Different Roles / Success Metrics & more - 45 mins

5 Typical Sales & Marketing Roles in Industry - 7.30 mins

Video
7:31

Your Career Path in an FMCG Sales and Marketing Company - 22 mins

Video
22:28

What are Success Metrics in FMCG Sales & Marketing? 12 mins

Video
12:8

Why is Outlet Coverage so Important in FMCG Sales & Marketing - 4 mins

Video
4:15

Build your Profile / CV for a FMCG Sales & Marketing Role - 9 mins

How to Build your Profile / CV for an FMCG Sales & Marketing Role - 9 mins

Video
9:2

Project 1 - Measuring Distribution Effectiveness

PDF

Project 2 - Measuring Merchandising Effectiveness

PDF

Project 3 - Modern Trade Redefined

PDF

Bonus - ITC & Marico Interview | HUL Modern Trade | Interview Questions and Answers | FMCG Job Interview | CAT Interview

Hacking the ITC Interview | Interview Questions and Answers | FMCG Job Interview | CAT Interview

External Link

Crack the HUL Modern Trade Interview | Interviewing Skills Questions and Answers

External Link

Hacking the Marico Interview

External Link

Liking the Course? Give us a Review & a Video Testimonial & get your certificate

If you liked the course, do give us a Review / rating & a Video testimonial & get your Certificate

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fmcg profile

 Why are FMCG Roles so much in demand?

India is a huge country with different cultures. 

Due to this size, marketing involves both to the consumer & to the trade. 

Plus there is huge fragmentation in the trade - panwalas, kiranas, departmental stores, cosmetics, chemists and more. 

9 out of 10 brands fail for this reason. 

What our Students say....

fmcg profile

 How do we help you build your profile for an FMCG Role

Get 3 project ideas for FMCG projects in chocolates, foods and cosmetics. 

Get insights to multiple FMCG industry terms (like distribution, merchandising, Lines per call, outlet coverage, etc) that will help you position yourself in an fmcg interview. 

What our students say...

Check out Direction One on YouTube

Course Instructor

tutor image

Maneesh Konkar

93 Courses   •   24835 Students

Hi Everyone,

I am Maneesh Konkar, ​ Founder - Direction One Consulting. Am an MBA from IIM Bangalore. Started my career with ITC. 

I run Direction One Consulting (from 1999), a global training, custom elearning content development company & digital marketing training agency that has been training leaders, middle level managers & young working professionals in B2C & FMCG Channel Sales, digital marketing, Leadership & B2B Negotiation skills for over 20 years now.  

We have worked with over 75 companies  viz. Tata Motors, Amazon, Bajaj Auto,  VLCC, Parle, Godrej Consumer, Legrand, Asian Paints, ICICI Bank, Cargill Foods, Mahindra, Aditya Birla group and more.

I am also a Visiting Faculty with SPJIMR, Mumbai, and a panelist at IIM Bangalore interviews multiple times.

Since early 2020, we have launched our online courses site www.directionone.org with over 15 Online courses in Sales & Digital Marketing with Certificates. We have worked with over 20 elearning companies across Asia, Africa, Europe, Australia, US & Canada to kick start their online growth. 

Our instructional designers & SMEs have practical elearning & professional training industry experience of over 20 years. We use real life scenarios, develop interactive elearning content & design otj exercises into the elearning modules itself. We use AI tools (ChatGPT, Perplexity, playground) Articulate Storyline &  Rise 360 softwares along with awesome editing skills on Adobe After Effects & Premier Pro to create content for all learning management systems. 

We also have readymade courses in our elearning course library on digital marketing, POSH, career conversations, sales and marketing. 

Our digital marketing training services help clients run campaigns on Facebook & Google ads leading to lower cost per lead and cost per retail outcomes. With powerful training inputs, our clients can create strong social media profiles & run highly focused hyper local campaigns on Facebook, Instagram, Google Search, Display & YouTube ads. 

 On our Direction One - Digital Hindi & English YouTube channels we also provide high quality content on sales, digital marketing, leadership, seo and career success.   

Am a great fan of Robert Kaplan's Balanced Scorecard & Marcus Buckingham's Strengths Finder approach towards business and people management. Strong believer in the concept that "no one joins an organization to deliberately do a bad job" So the root cause of poor individual performance is a combination of individual competence & motivation and mostly through process excellence, organizational vision, strategy & climate. 

Contact us at +919820503710 or maneesh@directiononeonline.com to discuss how we could assist you in driving business growth by developing your people through blended learning, digital marketing or custom elearning content.

For more info on all this, check out www.directiononeconsulting.com

Our expertise: Custom Elearning Content Development. Sales, Negotiations, Digital Marketing & Leadership Training, Digital Marketing.



Follow our YouTube playlist - Success Tips for many videos like these. 

How to make your boss your biggest supporter?

What our Students say....

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Prepare for FMCG Sales and Marketing Careers - Free Course

This awesome course prepares you for an FMCG Sales and Marketing career. Taken by Maneesh Konkar IIMB Batch of 95 and ex ITC, we cover four killer hacks for FMCG Sales & Marketing success. 1. Why is an FMCG Sales & marketing experience so valued? 2. Your FMCG career path. 3. How does the fmcg industry work? Key FMCG industry terms like distribution, merchandising, lines per call etc 4. Three super ways to differentiate your bio data vs thousands of other aspirants to the same dream fmcg company. Bonus material - How to prepare for ITC, HUL Modern Trade & Marico Interviews.

5
(1 rating)
Course Instructor Maneesh Konkar
 

FREE


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What our Students say....

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About Direction One

Digital Marketing Agency | Custom Elearning Content Creation | Online Courses with Certificates | Corporate Training.

Established in 1999, we have strong expertise in B2C & B2B and have worked in automobiles, FMCG, pharma, IT, BFSI, manufacturing, eCommerce, electrical goods, paints and building construction. Our clients include Legrand, Abbott, Sanofi, Amazon, ICICI Bank, naukri.com, Cargill Foods, HUL, Asian Paints, Bajaj Auto, Hersheys, Godrej, Birla, Mahindra & many more.

​We help you improve your marketing ROI & train your people to better handle business challenges.

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