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All Marketing Courses - Lifetime Subscription

64% Off. Save more than Rs 8500. Best offer for Marketing professionals. 5 Awesome courses 1. FMCG Marketing Pro - Trade Marketing & Distributor Management. 2. Digital Marketing 3. Interviewing Skills 4. B2B Sales & Marketing Bootcamp. 5. Negotiation Skills. Real life case studies on Britannia, P&G, HUL, Asian Paints, Dabur, Tata Motors, Bajaj Auto & more. Core faculty and marketing advisors are all industry experts with >20 years of experience each. Recorded videos. Certificate on completion. On completion of payment - you will be added to all 5 courses within 48 hours.

Course Instructor: Maneesh Konkar

₹4999.00

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Has your academic education prepared you practically for a Sales & Marketing career?

Are you bored of the theoretical inputs that are discussed in class?

Do you feel sufficiently prepared for placements with the outdated curriculum that is taught in your college?

Don't worry, we have a solution for you. 

Introducing Direction One's All Marketing Courses subscription package containing 5 awesome courses that mirror the MBA curriculum & prepare you for the real world. 

Watch the intro video to know more. 




Course Intro by Maneesh Konkar IIMB 95 ex ITC

Included free - FMCG Sales Pro - Trade Marketing & Distributor Management Bootcamp 

A superb course for all marketing professionals. 7 AWESOME case studies on HUL, BRITANNIA, DABUR, ASIAN PAINTS & PROCTOR & GAMBLE, etc. Learn about the latest sales & distribution challenges in general trade, modern trade, ecommerce, quick commerce & direct selling. Prepare for placements in Sales & Marketing roles. Certificate on completion. 20 hours of Recorded Videos. 

Original Price Rs 2999

What our students say..


Sample Case Analysis - Britannia Route to Market Strategy 

Superb How Britannia is rejigging its RTM strategy for A class outlets & new products. 

Included free - Digital Marketing Bootcamp 

A superb course for all marketing professionals. Case studies on TATA MOTORS, BAJAJ AUTO & ASIAN PAINTS. Start running campaigns in 7 days. Learn about how Digital is crushing TV and print. Master digital performance metrics, Facebook & Instagram ads, Google Search engine optimization, Search ads, Display & YouTube ads & Linkedin Ads. Build your profile for a digital marketing role. Certificate on completion. 16 hours of Recorded Videos. 

Original Price Rs 2999

Included free - Crack your Next Interview 

The best online Interviewing skills professional course in the market for naukri & MBA after CAT exam. Four hours recorded videos. Learn how companies recruit candidates, research your dream company & how to use AI tools like ChatGPT for resume formatting & interview practice. 11 tips to make a powerful Linkedin profile resume, 20 tips for salary negotiations & 14 interview questions & answers. Certificate. Recorded Videos. 

Original Price Rs 1999

Included free - B2B Sales & Marketing Bootcamp

This pure online course for Business Owners & B2B sales teams prepares you to succeed in direct sales to institutions. We follow out structured GROWTH 6 Step process to understand different buying influences, research the client’s business needs & position our products as investments that produce tangible business results. Course includes 4 hours of video lessons. Certificate on completion. Taught by IIM alumnus Maneesh Konkar.

 Original Price Rs 2999



5 Tips to switch jobs from one industry to another

Included free - Negotiation Skills


4 hours course for everyone. Learn Direction One's 5 Elements of Effective Negotiations. 1. Learn how better nego skills can triple your profits. 2 Positions vs Interests 3. 7 Steps to Strategy. 4. 21 Different tactics and counter-tactics. 5 Use TCO to Build Value. Negotiate while buying a car and house. Also 20 tips for Salary negotiations. Certificate on completion .

Original Price Rs 2999



6 Marketing Skills that recruiters are looking out for

Our Marketing Faculty - All Industry Experts

Each course is taught by our team of industry experts who come with many years of experience handling real life business challenges for some of the finest companies in India & the world.

Maneesh Konkar

Academic Head, Corporate Trainer. ex ITC. Trained at Bajaj, Tata Motors, Amazon, Legrand, ICICI, Cargill, ITC & more. IIM Bangalore 95

G K Suresh

22 yrs with ITC Limited. Former VP New Category Development-ITC Foods and member of Divisional Management Committee. FMS 1995

Narayan Sundararaman

Strategy and Brand Consultant. Experienced business leader. Ex-Mondelēz, Cadbury, Bajaj Auto, ITC. FMS 1994

Ravi sharma

Ravi Sharma

Founder - Boundless Minds & Orajas Teas | Sales, Marketing and Ecommerce growth consultant. Ex Amazon and ITC Limited, ISB 2005



9 Action steps to kickstart your marketing career in 180 days 

Frequently asked questions

Q1 - Is a part-time online MBA for working professionals worth it?
Yes, a part-time online MBA for working professionals is worth it. It offers the flexibility to continue working while gaining advanced skills and industry-relevant knowledge. You can select the duration anywhere between one year to two years. Most classes will happen on weekends and they will also provide recorded videos. Make it a point to attend all the weekend classes regularly. Keep in mind that the bulk of the learning in an MBA program (whether it is part time or full time MBA program) comes through the case studies and the projects that you do, not just from what the faculty teaches you. Therefore do them systematically and not cut corners over there.

Flexibility in Learning Schedule: Study anytime, anywhere with weekend / evening classes that fit around your work and personal life. Almost 75% of the learning is done through recorded videos which you can watch at your own pace.

Continue Earning While Learning: You don’t need to quit your job; you can gain advanced skills without salary disruption. Immediate Application of Skills: Apply new concepts and strategies directly to your current job for better performance and faster career impact.

Cost-Effective: Typically more affordable than full-time MBAs with lower tuition fees and no relocation costs. A online MBA will cost between Rs 100,000 to 600,000 while a full time MBA will cost Rs 10 to Rs 30 Lakhs.

Career Advancement: Gain the credentials and expertise that make you eligible for promotions, leadership roles, and better job opportunities.

Develop Managerial and Leadership Skills: Learn essential leadership tools and management principles that are crucial for growth in any industry.

Networking Opportunities: Connect virtually with diverse friends, faculty, and industry experts, expanding your professional network. Industry-Relevant Curriculum: Courses are often designed around real-world case studies and current market trends that prepare you for actual business challenges.

Accredited Programs: Many online MBAs now hold strong accreditation and recognition from UGC and other academic bodies, ensuring respect from employers."



Q2 - What are the benefits of a part time online MBA program?

Flexibility in Learning: Part-time online MBA programs provide unmatched flexibility, allowing you to learn at your own pace and schedule. Whether you prefer asynchronous recorded lectures or live virtual sessions, you can balance studies with work and personal life effectively. This flexibility minimizes disruption to your career while advancing your education. 

 Cost-Effectiveness: Compared to full-time on-campus MBAs, part-time online programs usually cost less. You save on relocation, commuting, and accommodation expenses. Additionally, by continuing to work, you maintain your income while gaining a valuable qualification. 

 Digital Learning Tools: These programs leverage advanced digital platforms for engaging learning experiences including recorded videos, live Q&As, discussion forums, and group projects. Access is available anytime, anywhere, making education highly accessible regardless of geographic location. 

 Career Growth Opportunities: Earning an MBA enhances your skills and credibility, positioning you for promotions, leadership roles, or career switches. Employers increasingly value the practical skills and strategic mindset gained through MBA coursework. Many alumni report salary increases and expanded career options. The very fact that you are spending your weekends In almost six to eight hours of learning, over and above your regular job looks extremely good for senior leaders who are looking at you as a dedicated resource. 

 On-Campus Interaction Opportunities: Some part-time online MBAs include optional on-campus residencies, workshops, or networking events. These provide face-to-face interaction, enriching the learning experience with direct faculty access and peer engagement. This hybrid element balances convenience with traditional MBA benefits. 

 Access to Guest Lectures: Many programs feature industry experts, entrepreneurs, and business leaders as guest speakers. These sessions provide industry insights, real-world trends, and networking opportunities that broaden your perspective beyond textbooks. 

 Diverse Student Cohort: Online MBAs draw students from varied backgrounds, industries, and locations. This diversity enriches discussions, group work, and networking, exposing you to multiple viewpoints and business cultures. 

 Extensive Case Studies and Projects: To develop practical skills, programs emphasize real-world case studies and projects. These exercises foster problem-solving, critical thinking, and application of theoretical concepts to business challenges. You graduate with hands-on experience ready for workplace demands. 

 Convenience for Working Professionals: With classes scheduled at 8 pm on weekdays and Sat / Sunday outside typical business hours and self-paced study modules, working professionals can maintain job responsibilities while completing their degree. 

 Up-to-Date Curriculum: Many programs regularly update their syllabus to include current industry trends like digital marketing and AI. This ensures relevance and equips you with skills for the future of work. Global Recognition and Accreditation: Leading institutions offering online MBAs have accreditation from reputable bodies (such as AACSB, AMBA, AICTE, or UGC). These accreditations ensure program quality and employer recognition worldwide. 

 Opportunity to Build a Personal Brand: Online programs often include components on personal branding on Linkedin and professional development, helping you build a distinct professional identity. This increases your visibility and competitiveness in the job market. 

 Technology Proficiency: Engaging with digital learning platforms enhances your technological skills, an increasingly important asset across industries. This familiarity with virtual tools mirrors modern hybrid work environments."

Q3 - What is the value of a part time online MBA vs a full time on campus MBA? What are the pros and cons comparison?
1. Flexibility and Time Commitment Part-time MBAs offer greater flexibility, allowing students to continue working while studying. Classes are usually held in the evenings or weekends, providing time to balance professional and personal life. Full-time MBAs demand full attention, with day-long classes and an intensive schedule, often requiring a break from work. 
 2. Duration of the Program Full-time MBA programs generally last 1-2 years, offering a fast-track route to degree completion. Part-time MBAs often span 2-5 years depending on program structure, allowing pace adjustment for work and life obligations. The longer duration for part-time students means more extended income balance but a slower academic progression. 
 3. Career Stage and Goals Full-time MBAs tend to attract early-career professionals or those looking to switch industries or careers. The immersive environment supports career pivots and deep skill development. Part-time MBAs usually serve mid-career professionals aiming for advancement or skill enhancement without job interruption. 
 4. Networking Opportunities Full-time MBA students benefit from intensive, day-to-day interaction on campus, fostering deeper bonds and a vibrant alumni network. Part-time students meet less frequently, limiting face-to-face peer interaction but often gain networking through online forums and occasional residencies. The social and extracurricular environment differs significantly. 
 5. Financial Considerations and ROI Full-time MBAs incur higher costs, including tuition, living expenses, and opportunity cost of lost income during study. Part-time MBAs offer the financial advantage of salary continuity and often employer sponsorship, reducing financial strain. However, full-time MBAs may lead to quicker salary jumps, especially when switching to lucrative sectors. 
 6. Learning Environment and Teaching Methods Full-time programs provide immersive classroom experiences with access to rich campus resources, clubs, and internships. Part-time programs lean towards digital platforms and evening/weekend classes, combining self-paced and live learning. Both types typically use the same faculty and curricula but differ in intensity and immediacy of content. 
 7. Application of Learning Part-time MBA students can immediately apply concepts to their workplace, reinforcing learning and adding value to their current roles. Full-time students might delay practical application until after completing the program, though internships offer some hands-on experience. Work-integrated learning benefits part-time candidates specifically. 
 8. Employer Support and Sponsorship Employer sponsorship is more common for part-time MBAs, as companies benefit from upskilling employees without losing them to full-time study. Full-time MBA candidates less frequently receive employer-funded tuition due to absence from work. This can influence affordability and financial accessibility. 
 9. Social and Family Life Impact Full-time MBAs require significant time away from family and social commitments, often leading to relocation and lifestyle changes. Part-time MBAs allow students to maintain existing social and family structures while progressing academically. The workload balance can be challenging but is generally more manageable with part-time study. 
 10. Career Outcomes and Mobility Full-time MBAs often open doors to new industries, higher entry-level salaries, and positions with more strategic responsibility. Part-time MBAs support career progression within the current industry and are excellent for gaining credentials while maintaining work experience. The prestige and recruiter attention can vary between program types, impacting job mobility."

Q4 - How does the Direction One All Marketing Courses bundle prepare me for an online MBA program?
Comprehensive Foundation in Sales & Marketing: The course bundle covers essential sales and marketing concepts, aligned closely with MBA curricula, giving students a solid base before starting their MBA. 

 Practical Case Studies: Each course includes real-world case studies from top companies like HUL, Dabur, Britannia, and Asian Paints. This hands-on approach simulates MBA-level problem-solving and strategic thinking. 

 Designed by Industry Experts: Courses are taught by seasoned professionals and faculty with experience at IIM Bangalore, FMS Delhi, and ISB Hyderabad, ensuring relevant and high-quality instruction. 

 Focus on Key MBA Topics: The bundle addresses relevant areas such as B2B and B2C sales, distributor and retailer management, digital marketing strategies, and negotiation skills—critical subjects in most MBA marketing programs. 

 Skill Building for Corporate Challenges: The course sharpens skills needed to tackle real business challenges, enhancing readiness for MBA assignments, projects, and discussions. 

 Self-Paced Learning with Lifetime Access: Students can learn at their own pace with recorded videos and lifetime course access, which supports flexibility for working professionals preparing for their MBA. 

 Certification for Added Credibility: Completing individual courses provides certificates, which can boost confidence and add credentials when applying for MBA programs. 

 Bridges Academic and Industry Gaps: The emphasis on practical, no-nonsense learning bridges the gap between academic theory and industry reality, aiding smoother transition into MBA studies. 

 Preparation for Quantitative & Strategic Thinking: The marketing course bundle emphasizes analytics, market strategy, and sales effectiveness, foundational pillars for MBA-level decision-making. 

 Builds Confidence and Career Direction: By gaining early exposure to MBA-style coursework and business concepts, students enter their MBA program confident and more focused on their career goals. 

These 5 comprehensive courses enable students to confidently start and excel in any online, part-time, or full-time MBA marketing program."


Q5 - How do the case studies in the course simulate real MBA coursework and challenges?
Each case study is based on real business scenarios drawn from top companies like HUL, Britannia, Dabur, Asian Paints, and Tata Motors, replicating the complexity and decision-making environment found in MBA programs. The cases cover diverse industries and marketing challenges, encouraging students to analyze market conditions, consumer behavior, and competitive strategies just as they would in an MBA classroom. 

Students are required to apply critical thinking and strategic frameworks to solve problems, mirroring the analytical rigor expected in MBA assignments and exams. The case studies promote collaborative learning and discussion, similar to MBA group projects, helping students develop teamwork, communication, and presentation skills. 

By working through these hands-on examples, learners gain practical insights and confidence to tackle real-world business problems, preparing them effectively for their MBA coursework and future managerial roles."

Q6 - How are the courses taught, and who are the instructors behind the preparation program?
The courses are delivered through a flexible online format, combining recorded video lectures, case studies, and interactive materials that students can access anytime to suit their schedules. 

Instruction focuses on practical, real-world applications without heavy academic jargon, ensuring learners grasp concepts that directly impact business performance. The faculty consists of seasoned industry experts and academic professionals with extensive experience, including alumni from premier institutes like IIM Bangalore, FMS Delhi, and ISB Hyderabad. 

These instructors bring insights from their corporate leadership roles at renowned companies such as ITC, Mondelez, Amazon, Tata Motors, and Bajaj Auto. The teaching approach emphasizes hands-on learning through case analyses, discussions, and strategic problem-solving, designed to prepare students for MBA-level challenges and subsequent corporate success."

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All Marketing Courses - Lifetime Subscription

64% Off. Save more than Rs 8500. Best offer for Marketing professionals. 5 Awesome courses 1. FMCG Marketing Pro - Trade Marketing & Distributor Management. 2. Digital Marketing 3. Interviewing Skills 4. B2B Sales & Marketing Bootcamp. 5. Negotiation Skills. Real life case studies on Britannia, P&G, HUL, Asian Paints, Dabur, Tata Motors, Bajaj Auto & more. Core faculty and marketing advisors are all industry experts with >20 years of experience each. Recorded videos. Certificate on completion. On completion of payment - you will be added to all 5 courses within 48 hours.

Course Instructor: Maneesh Konkar

₹4999.00

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