Are you bored of the theoretical inputs that are discussed in class?
Do you feel sufficiently prepared for placements with the outdated curriculum that is taught in your college?
Don't worry, we have a solution for you.
Introducing Direction One's All Marketing Courses subscription package containing 5 awesome courses that mirror the MBA curriculum & prepare you for the real world.
Watch the intro video to know more.
A superb course for all marketing professionals. 7 AWESOME case studies on HUL, BRITANNIA, DABUR, ASIAN PAINTS & PROCTOR & GAMBLE, etc. Learn about the latest sales & distribution challenges in general trade, modern trade, ecommerce, quick commerce & direct selling. Prepare for placements in Sales & Marketing roles. Certificate on completion. 20 hours of Recorded Videos.
Original Price Rs 2999
Superb How Britannia is rejigging its RTM strategy for A class outlets & new products.
A superb course for all marketing professionals. Case studies on TATA MOTORS, BAJAJ AUTO & ASIAN PAINTS. Start running campaigns in 7 days. Learn about how Digital is crushing TV and print. Master digital performance metrics, Facebook & Instagram ads, Google Search engine optimization, Search ads, Display & YouTube ads & Linkedin Ads. Build your profile for a digital marketing role. Certificate on completion. 16 hours of Recorded Videos.
Original Price Rs 2999
The best online Interviewing skills professional course in the market for naukri & MBA after CAT exam. Four hours recorded videos. Learn how companies recruit candidates, research your dream company & how to use AI tools like ChatGPT for resume formatting & interview practice. 11 tips to make a powerful Linkedin profile resume, 20 tips for salary negotiations & 14 interview questions & answers. Certificate. Recorded Videos.
Original Price Rs 1999
This pure online course for Business Owners & B2B sales teams prepares you to succeed in direct sales to institutions. We follow out structured GROWTH 6 Step process to understand different buying influences, research the client’s business needs & position our products as investments that produce tangible business results. Course includes 4 hours of video lessons. Certificate on completion. Taught by IIM alumnus Maneesh Konkar.
4 hours course for everyone. Learn Direction One's 5 Elements of Effective Negotiations. 1. Learn how better nego skills can triple your profits. 2 Positions vs Interests 3. 7 Steps to Strategy. 4. 21 Different tactics and counter-tactics. 5 Use TCO to Build Value. Negotiate while buying a car and house. Also 20 tips for Salary negotiations. Certificate on completion .
Original Price Rs 2999
Each course is taught by our team of industry experts who come with many years of experience handling real life business challenges for some of the finest companies in India & the world.
22 yrs with ITC Limited. Former VP New Category Development-ITC Foods and member of Divisional Management Committee. FMS 1995
Strategy and Brand Consultant. Experienced business leader. Ex-Mondelēz, Cadbury, Bajaj Auto, ITC. FMS 1994
Flexibility in Learning Schedule: Study anytime, anywhere with weekend / evening classes that fit around your work and personal life. Almost 75% of the learning is done through recorded videos which you can watch at your own pace.
Continue Earning While Learning: You don’t need to quit your job; you can gain advanced skills without salary disruption. Immediate Application of Skills: Apply new concepts and strategies directly to your current job for better performance and faster career impact.
Cost-Effective: Typically more affordable than full-time MBAs with lower tuition fees and no relocation costs. A online MBA will cost between Rs 100,000 to 600,000 while a full time MBA will cost Rs 10 to Rs 30 Lakhs.
Career Advancement: Gain the credentials and expertise that make you eligible for promotions, leadership roles, and better job opportunities.
Develop Managerial and Leadership Skills: Learn essential leadership tools and management principles that are crucial for growth in any industry.
Networking Opportunities: Connect virtually with diverse friends, faculty, and industry experts, expanding your professional network. Industry-Relevant Curriculum: Courses are often designed around real-world case studies and current market trends that prepare you for actual business challenges.
Accredited Programs: Many online MBAs now hold strong accreditation and recognition from UGC and other academic bodies, ensuring respect from employers."
Cost-Effectiveness: Compared to full-time on-campus MBAs, part-time online programs usually cost less. You save on relocation, commuting, and accommodation expenses. Additionally, by continuing to work, you maintain your income while gaining a valuable qualification.
Digital Learning Tools: These programs leverage advanced digital platforms for engaging learning experiences including recorded videos, live Q&As, discussion forums, and group projects. Access is available anytime, anywhere, making education highly accessible regardless of geographic location.
Career Growth Opportunities: Earning an MBA enhances your skills and credibility, positioning you for promotions, leadership roles, or career switches. Employers increasingly value the practical skills and strategic mindset gained through MBA coursework. Many alumni report salary increases and expanded career options. The very fact that you are spending your weekends In almost six to eight hours of learning, over and above your regular job looks extremely good for senior leaders who are looking at you as a dedicated resource.
On-Campus Interaction Opportunities: Some part-time online MBAs include optional on-campus residencies, workshops, or networking events. These provide face-to-face interaction, enriching the learning experience with direct faculty access and peer engagement. This hybrid element balances convenience with traditional MBA benefits.
Access to Guest Lectures: Many programs feature industry experts, entrepreneurs, and business leaders as guest speakers. These sessions provide industry insights, real-world trends, and networking opportunities that broaden your perspective beyond textbooks.
Diverse Student Cohort: Online MBAs draw students from varied backgrounds, industries, and locations. This diversity enriches discussions, group work, and networking, exposing you to multiple viewpoints and business cultures.
Extensive Case Studies and Projects: To develop practical skills, programs emphasize real-world case studies and projects. These exercises foster problem-solving, critical thinking, and application of theoretical concepts to business challenges. You graduate with hands-on experience ready for workplace demands.
Convenience for Working Professionals: With classes scheduled at 8 pm on weekdays and Sat / Sunday outside typical business hours and self-paced study modules, working professionals can maintain job responsibilities while completing their degree.
Up-to-Date Curriculum: Many programs regularly update their syllabus to include current industry trends like digital marketing and AI. This ensures relevance and equips you with skills for the future of work. Global Recognition and Accreditation: Leading institutions offering online MBAs have accreditation from reputable bodies (such as AACSB, AMBA, AICTE, or UGC). These accreditations ensure program quality and employer recognition worldwide.
Opportunity to Build a Personal Brand: Online programs often include components on personal branding on Linkedin and professional development, helping you build a distinct professional identity. This increases your visibility and competitiveness in the job market.
Technology Proficiency: Engaging with digital learning platforms enhances your technological skills, an increasingly important asset across industries. This familiarity with virtual tools mirrors modern hybrid work environments."
Practical Case Studies: Each course includes real-world case studies from top companies like HUL, Dabur, Britannia, and Asian Paints. This hands-on approach simulates MBA-level problem-solving and strategic thinking.
Designed by Industry Experts: Courses are taught by seasoned professionals and faculty with experience at IIM Bangalore, FMS Delhi, and ISB Hyderabad, ensuring relevant and high-quality instruction.
Focus on Key MBA Topics: The bundle addresses relevant areas such as B2B and B2C sales, distributor and retailer management, digital marketing strategies, and negotiation skills—critical subjects in most MBA marketing programs.
Skill Building for Corporate Challenges: The course sharpens skills needed to tackle real business challenges, enhancing readiness for MBA assignments, projects, and discussions.
Self-Paced Learning with Lifetime Access: Students can learn at their own pace with recorded videos and lifetime course access, which supports flexibility for working professionals preparing for their MBA.
Certification for Added Credibility: Completing individual courses provides certificates, which can boost confidence and add credentials when applying for MBA programs.
Bridges Academic and Industry Gaps: The emphasis on practical, no-nonsense learning bridges the gap between academic theory and industry reality, aiding smoother transition into MBA studies.
Preparation for Quantitative & Strategic Thinking: The marketing course bundle emphasizes analytics, market strategy, and sales effectiveness, foundational pillars for MBA-level decision-making.
Builds Confidence and Career Direction: By gaining early exposure to MBA-style coursework and business concepts, students enter their MBA program confident and more focused on their career goals.
These 5 comprehensive courses enable students to confidently start and excel in any online, part-time, or full-time MBA marketing program."
Students are required to apply critical thinking and strategic frameworks to solve problems, mirroring the analytical rigor expected in MBA assignments and exams. The case studies promote collaborative learning and discussion, similar to MBA group projects, helping students develop teamwork, communication, and presentation skills.
By working through these hands-on examples, learners gain practical insights and confidence to tackle real-world business problems, preparing them effectively for their MBA coursework and future managerial roles."
Instruction focuses on practical, real-world applications without heavy academic jargon, ensuring learners grasp concepts that directly impact business performance. The faculty consists of seasoned industry experts and academic professionals with extensive experience, including alumni from premier institutes like IIM Bangalore, FMS Delhi, and ISB Hyderabad.
These instructors bring insights from their corporate leadership roles at renowned companies such as ITC, Mondelez, Amazon, Tata Motors, and Bajaj Auto. The teaching approach emphasizes hands-on learning through case analyses, discussions, and strategic problem-solving, designed to prepare students for MBA-level challenges and subsequent corporate success."
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