B2B Sales & Marketing Bootcamp
This pure online course for Business Owners & B2B sales teams prepares you to succeed in direct sales to institutions. We follow out structured GROWTH 6 Step process to understand different buying influences, research the client’s business needs & position our products as investments that produce tangible business results. Course includes 4 hours of video lessons. Certificate on completion. Taught by IIM alumnus Maneesh Konkar.
₹1999.00
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B2B Sales & Marketing Bootcamp Rs 1999
Learn practical sales & marketing concepts for direct sales in B2B situations.
Who is this course for?
- Graduate students who are exploring a career in an institutional sales business.
- Learners appearing for an interview for a direct sales job or an MBA program at a b-school.
- MBA / business management students looking to expand their knowledge of B2B sales management.
- Working professionals with up to 6 years of experience who want to upgrade their skills for better opportunities.
- Those who are looking for better jobs in Sales & Marketing.
Ratings & Reviews
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Learning Outcomes
How to convert a Annual Target to a Monthly & daily Call plan.
Researching your Customer’s needs.
How to handle objections & close.
Understand your job role in B2B sales.
Positioning your product as an Investment with Long Term Benefits.
How to handle multiple decision makers in an account.
Course Curriculum
1 Subject
Sales Management
33 Learning Materials
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Introduction to B2B Direct Sales Management 27 mins
Introduction Video
Video - 6 Mistakes of my B2B Sales Career 7.15 mins
The Changing Role of a B2B Sales & Marketing Professional - 10 mins
Understanding the Institutional Buying Behaviour. - 23 mins
How does an Institution Buy - 14.30 mins
Typical Business Challenges in B2B Customers - 9.10 mins
The Structured GROWTH Framework for B2B Sales & Marketing - 117 mins
GROWTH Process - 3.50 mins
How To Do Research About Your Target Company - 15.20 mins
Using Coaches to Research the Target Customer 8.30 mins
Developing a Territory Action Plan - 5.30 mins
Developing a TCO Script - Total Cost of Operations over L1
Communication Value - Investment Benefits Analysis - 24 mins
Creating a Customized sales Deck - 5 mins
Making a Powerful Presentation - 6 mins
How to Effective Follow-up - 3.20 mins
Objection Handling - 18.40 mins
Closing Skills - 3.50 mins
Measuring the Impact of B2B Sales Productivity - 4.50 mins
Homework Assignments for Practice
Assignment 1 - Cost Quality Quantity and Time Impact
Assignment 2 - Preparing for a Full TCO Sales Pitch
Case Studies - Value Selling & Investment Benefits Analysis
Investment Benefits Analysis for Electrical Products
Investment Benefits Analysis for Roofing products.
Case - Real Estate Selling
Making a Territory Action Plan
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Course Instructor
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Maneesh Konkar
46 Courses • 25872 Students
I run Direction One Consulting from Mumbai, India. We do 3 things: 1. Sales, negotiations & Digital Marketing Training. 2. 1 on 1 Coaching & online courses in Sales & Marketing. 3. Create scorm compliant elearning modules for L&D teams in corporates. Am a BE from VIT, Pune (1991) & a PGDM from IIM Bangalore 1995. Corporate Trainer with Amazon, Tata Motors, Bajaj, ICICI, Legrand & more.
Get Certificate on Completion
Complete all the modules successfully and receive a Certificate and Alumni Status. Join a vibrant sales & marketing community and stay abreast of the latest developments in the field of marketing.
Benefits of this pure online course
Over 3 Hours of Content
Learn at your own pace with recorded videos
Practical content from industry practitioners.
Certificate on Completion
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