FMCG Marketing Bootcamp Rs 1999
FMCG Marketing Bootcamp Online Course
This professional online fmcg course consists of 5 hours of recorded videos. Course coverage includes FMCG Industry trends, different marketing roles, how fmcg sales & marketing works, how to do research about your dream company & how to build your fmcg profile. Taught by Maneesh Konkar from IIM Bangalore / ex ITC & Industry experts. Certificate on completion.
₹1999.00
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A superb professional fmcg course that will kickstart your FMCG channel sales & marketing career
Who is this Professional FMCG Course for:
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Students wanting to explore the FMCG / sales & marketing line.
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Summer interns & first time job entrants to channel sales & marketing.
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Young professionals wanting to shift to this industry.
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Distributors & business owners who want to set up channel systems for their companies.
WHAT PEOPLE SAY ABOUT US
It's amazing FMCG bootcamp, got wonderful insights from Maneesh konkar sir in the field of FMCG industry, thank you.
— Manickavel AP
— Jayavant Kor
— Ameya Pande
Course Instructor
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Maneesh Konkar
46 Courses • 25872 Students
I run Direction One Consulting from Mumbai, India. We do 3 things: 1. Sales, negotiations & Digital Marketing Training. 2. 1 on 1 Coaching & online courses in Sales & Marketing. 3. Create scorm compliant elearning modules for L&D teams in corporates. Am a BE from VIT, Pune (1991) & a PGDM from IIM Bangalore 1995. Corporate Trainer with Amazon, Tata Motors, Bajaj, ICICI, Legrand & more.
Our FMCG & B2C Channel Clients
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Ratings & Reviews
4.6 /5
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5 reviews
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Course Curriculum
1 Subject
The FMCG Bootcamp Advanced
67 Learning Materials
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Course Introduction
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Course Introduction - FMCG Marketing Bootcamp
Course Methodology / Certificates & more
Different Roles in Sales & Marketing - 83 mins
Your Career Path in an FMCG Sales and Marketing Company - 22 mins
5 Myths of a Marketing Job & the Reality - 10.20 mins
Marketing Roles - Shwetank Rewatkar - Head Consumer Insights & Media - Bisleri - 43 mins
Assignment 1 - Understanding Marketing Careers
5 Myths of a Marketing Job & the Reality - 12.40 mins - Hindi
5 Typical sales & Marketing Roles in Industry - Hindi - 5 mins
Typical Career Path in a FMCG sales & Marketing Environment - Hindi
6 Different Sales & Marketing Roles in Industry - 10.20 mins
Elements of an FMCG Distribution Channel - 28 mins
Handout - Elements of an FMCG Distribution Channel
Elements of an FMCG Distribution Channel - 28 mins - Eng
Elements of an FMCG Distribution Channel - 23 mins - Hindi
Assignment - Understanding FMCG in Practice
Productivity of an FMCG Distribution Channel - 22 mins
Handout - Measuring Productivity of an FMCG Distribution Channel
Productivity Measures for an FMCG Distribution Channel - 22 mins English
Measuring Productivity of an FMCG Distribution Channel - 17 mins - Hindi
Worksheet - Measuring Channel Productivity
Practice Assignment 1 - Understanding Channel Productivity
Solution - Practice Assignment 1 - Understanding Channel Productivity
Elements of a Go To Market Strategy - 34 mins
Handout - Planning & Executing a Go To Market Strategy
Planning & Executing a Go To Market Strategy - 34 mins
Planning and Executing a Go To Market Strategy - 33 mins - Hindi
Workbook - SUCCESS Sales Call
Market Pricing Fundamentals / Why does undercutting happen in the market - 18 mins
Pricing Fundamentals / Why does undercutting happen in the market - English - 18 mins
Pricing Fundamentals / Why does undercutting happen in the market? Hindi - 19 mins
Handout - Pricing Fundamentals and Undercutting
Worksheet - Pricing Calculations
Demand Creation & Merchandising Effectiveness - 12 mins
Handout - Creating Demand in the Market
Creating Demand in the Market - 6 mins - English
Creating Demand in the Market - Hindi - 6 mins
Handout - Principles of Merchandising
Principles of Merchandising - English - 6 mins
Principles of Merchandising - Hindi - 8 mins
Key Roles of Frontline Sales & Marketing Managers - 6.30 mins
Best Practices for Frontline Sales People
Best Practices in Channel Management - English - 4.30 mins
Best Practices in Channel Management - Hindi - 5 mins
Handout - 6 Steps to an Awesome GTM Strategy
6 Steps to an Awesome GTM Strategy - 2 mins English
6 Steps to an Awesome GTM Strategy - Hindi - 3 mins
Assignment 2 - What went wrong here?
Case - How Quick Commerce Companies like Zepto, Instamart & Zomato Blinkit are destroying General Trade - 13.30 mins
How Quick Commerce is DESTROYING General Trade & Ecommerce - 13.30 mins
Case Study - ITC
ITC Quarterly Results - Q1 2024-25
ITC Quarterly Presentation - Q2 2024-25
Case Study - Dabur
Dabur Q2 FY 24-25 Investor Presentation
Dabur Q2 FY 24-25 Conference Transcript
Dabur Q2 FY 24-25 Results Update
Case Study - HUL
HUL Q2 FY 2024-25 Results Presentation
HUL Q2 FY 2024-25 Investor Call Transcript
Building your Bio Data - 90 day plan - 9 mins
How to Build your Profile / CV for an FMCG Sales & Marketing Role - 9 mins
Project 1 - Measuring Distribution Effectiveness
Project 2 - Measuring Merchandising Effectiveness
Project 3 - Modern Trade Redefined
Handout - Highlighting your Projects in the Resume
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FMCG Marketing Bootcamp Online Course
This professional online fmcg course consists of 5 hours of recorded videos. Course coverage includes FMCG Industry trends, different marketing roles, how fmcg sales & marketing works, how to do research about your dream company & how to build your fmcg profile. Taught by Maneesh Konkar from IIM Bangalore / ex ITC & Industry experts. Certificate on completion.
₹1999.00
Learning Outcomes
01
You now know key terms in the FMCG Industry.
02
You are prepared for a channel sales & marketing role for the first three years of your career.
.03
You know a powerful method to research the business strategy of your Dream company - ITC, HUL, etc.
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