Trade Marketing & Distributor Management Rs 1999

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Trade Marketing and Distributor Management

This pure online course covers is meant for Area Sales Managers & Territory Managers in fmcg & channel management. Learn how trade marketing works to analyze the potential of a territory through numeric & weighted distribution data, understand how to manage distributors & make plans to achieve territory growth. Recorded videos. Certificate on Completion.

3.7
(3 ratings)
Course Instructor Maneesh Konkar

₹1999.00

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Ratings & Reviews

3.7 /5

3 ratings

3 reviews

5

34%

4

33%

3

0%

2

33%

1

0%
AT
Amogh Taskar

3 months ago

Took the free preview of the course but was so well crafted that I decided to pay for the course and get the actual certification
VS
Venkata Sai krishna Tummala

3 months ago

Took this course to learn trade marketing. This course covers basic distributor management well, good cases on that. But poor content on trade marketing. Other than basic definition nothing is covered in detail. Nothing about kind of schemes for retailer, when to use which kind of scheme. No quality real life examples.
AP
Ayush Patel

7 months ago

The course helped me understand the nuances of the industry and gain technical competence needed for the sector


Course Intro by Faculty - Maneesh Konkar - ex ITC / IIMB.

What People Say

Arathi Nair

Assistant Manager, FMCG Co

Superb!!! Course gives a detailed idea about how and what happens in industry scenario, forces one to think and get greater insights about the entire topic. 

Manickavel AP

MBA Student

It's amazing, this bootcamp, got wonderful insights from Maneesh konkar sir in the field of FMCG industry, thank you.

Ameya Pande

Shifting to FMCG

This course was very insightful and contained modules, FMCG industry trends, assignments and techniques to crack interview. I enrolled for the course.......thank you Maneesh sir for the guidance!
I will strongly recommend this course to all those who are passionate about FMCG industry and wants make carrier in FMCG industry.

modern trade


Hit the ground running in your FMCG Job. 

Marketing career path in a B2C Channel Business. 

Learn Numeric and Weighted Distribution. 

Role of a Star Channel Manager. 

Manpower planning in FMCG. 

Rotation & Working capital cycle. 

Why does undercutting happen in the market. 

Case Studies on Channel management. 

Understand Distributor ROI. 

Hiring new distributors. 

Joint business planning with Distributor Partners. 

Some of our FMCG Clients

cargill foods
godrej hersheys
godrej consumer products
parle agro
godrej tyson
pidilite
vlcc
asian paints
itc
HUL

Course Curriculum

1 Subject

Territory & Distributor Management for Channel Managers

51 Learning Materials

Skyrocket your Career with Direction One

Skyrocket Your Career with Direction One

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How to Solve the Case Studies

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Course Introduction

Course Introduction - Trade Marketing & Distributor Management

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FREE

Marketing Career in B2C

Your Career Path in an FMCG Sales and Marketing Company - 22 mins

Video
22:28

Territory Management

Understanding Market Potential - 9.20 mins

Video
9:26

Hiring New Channel partners - 11.35 mins

Video
11:35

Joint Business Planning - 4.50 mins

Video
4:48

Manpower Planning in an FMCG Channel - 11.05 mins

Video
11:13

Understanding Numeric & Weighted Distribution - 10.25 mins

Video
10:25

Case - Delicious Foods

PDF

Case Explanation - Delicious Foods - 12.48 mins

Video
12:48

Case Explanation - Delicious Foods

PDF

Case Solution - Delicious Foods - 6.20 mins

Video
6:27

Case Solution - Delicious Foods

PDF

Case - Amtrak Auto

PDF

Handout - Manpower Planning for Managers

PDF

Handout - Understanding Market Potential

PDF

Handout - Hiring New Channel Partners

PDF

Handout - Joint Business Planning with Channel Partners

PDF

Handout - Measuring Productivity of a FMCG Channel System

PDF

Distributor Management

How to Calculate Distributor ROI - 17.20 mins

Video
17:26

Case - Distributor ROI - Stank Corporation - Part A

PDF

Handout - Measuring Channel Health - Return on Investment

PDF

Case Solution - Stank Corporation

Audio

Case Solution - Stank Corporation - 8.55 mins

Video
8:55

Case - Distributor ROI - Stank Corporation - Part B

PDF

case Solution - Distributor ROI - Stank Corporation - Part B - 7.18 mins

Video
7:24

Role of a Zonal Training manager - English

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Role of a Zonal Training Manager - Hindi

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Practice Assignment - ROI

PDF

Case Proctor & Gamble - Why P&G's Distribution Model is Unique in India

Case Proctor and Gamble - Rethinking Distribution Strategy

PDF

P&G - Project Golden Eye - Rethinking Distribution - English

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Trade Marketing as a Strategy

Handout - Trade Marketing - Distributor

PDF

Trade Marketing - Distributor Incentives - 5 mins

Video
5:10

Handout - Trade Marketing - Retail & Wholesale

PDF

Trade Marketing - Retail and Wholesale 3.25 mins

Video
3:29

Handout - Trade Marketing - Distributor Salesman Incentives

PDF

Trade Marketing - Distributor Salesman Incentives - 6.16 mins

Video
6:16

Role of an Area Sales Manager

Role of a Star FMCG Channel Manager

PDF

Role of a Star FMCG Channel Manager - 5.55 mins

Video
5:56

Strategic Challenges in Channel Management

PDF

Strategic Challenges in Channel Management - 7.38 mins

Video
7:39

Get your Certificate

Get your Certificate

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Course Instructor

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Maneesh Konkar

46 Courses   •   25872 Students

I run Direction One Consulting from Mumbai, India. We do 3 things: 1. Sales, negotiations & Digital Marketing Training. 2. 1 on 1 Coaching & online courses in Sales & Marketing. 3. Create scorm compliant elearning modules for L&D teams in corporates. Am a BE from VIT, Pune (1991) & a PGDM from IIM Bangalore 1995. Corporate Trainer with Amazon, Tata Motors, Bajaj, ICICI, Legrand & more.

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Trade Marketing and Distributor Management

This pure online course covers is meant for Area Sales Managers & Territory Managers in fmcg & channel management. Learn how trade marketing works to analyze the potential of a territory through numeric & weighted distribution data, understand how to manage distributors & make plans to achieve territory growth. Recorded videos. Certificate on Completion.

3.7
(3 ratings)
Course Instructor Maneesh Konkar

₹1999.00

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